My greatest pain over the last few years has been leaving my comfort zone.. When I finally managed to get out of that tight, warm, comfy place I felt so frightened, and I mean REALLY Frightened! And vulnerable! 10 years ago when I decided to escape my comfort zone I didn’t realize how fearsome and draining it could be and trust me there were many times I tried to run, actually race back to my comfort zone.

I didn’t like feeling unsure and afraid.  I don’t like that naked feeling of being in the spotlight when I would stand up at a networking event and have to introduce myself. I would get very sick to my stomach and I knew for sure I was going to lose my lunch. It made me extremely uncomfortable standing up and talking while being looked at and stared at. I had low self-confidence and low self-esteem and running our new business was so scary within itself and then adding the other pieces – it really just freaked me out.  My self-doubt was truly smothering me.

I had existing persistence in me and I had a commitment to change, and I had a little misery still residing in me so I was able to fight to stay out of my comfort zone and I didn’t let the self-doubt control my life or my business.

If you can ward off self-doubt then many opportunities arise for personal growth, change, and improved confidence. It does take practice to continue being in that positive mindset so you can keep your self-doubt away.

Do not let excuses take over. I had so many! So many that stumbled me… I don’t have enough money, I didn’t go to college, I’m only a high school graduate, I don’t have the skills to start a company… I wrote all these down and then turned these all into positive statements. You can do the same – write down your negative stumbling statements that you hear your gremlin tell you and turn them into positive ones.

Do you really want to succeed? You can either have excuses or results but without a doubt you can’t have both.

If you consistently are doubting yourself and thinking you aren’t good enough get to the root of the problem. Where do these feelings begin? Was there a specific event that caused you to harbor this feeling?

Continue working on battling the self-doubt within you. It takes practice, and with consistent persistence, I know you can do it.

Brave and Coward

Discipline yourself to fight the fear


Kris Rudarmel

I am an (award winning) womanpreneur, artist, speaker, empowerment leader and knowledge seeker. I share my stories of adversity with fear, in business and in life, with vulnerability and being awakened and how I boldly built a company to new levels and took risks to soar. Along my journey, my belief in myself, tenacity, courage, confidence, hope and faith grew exponentially. You will hear my message of enlightenment and my life changing principles for fearless living that will assist and inspire others to jump to their greatest potential. I hope to inspire my community to find their strength to live courageously, ignite their flame and leap joyously. I believe we should continually upgrade our dreams to preserve our road to happiness. You need to believe it can be done- this will set your mind in motion to find a way to do it. I (along with my husband) bootstrapped our way to building a local, woman owned enterprise in Salt Lake City; Anchor Water Damage & Restoration. While building Anchor (2008-2016) I have been recognized in the community 8 times with the following: • Nationally Recognized 2016 Best of the Best -Top 3 ‘Women in Restoration’ 2016 Remediation and Restoration Magazine (October issue) • 2016 Enterprise 7 Award: Woman Business Owner • 2015 and 2014 Best of State • 2013 30 Women to Watch- Utah Business Magazine • 2013 Outstanding Entrepreneur • 2011 Woman Business Owner of the Year – NAWBO SLC • 2009 Small Business of the Year • 2013 Kris graduated from the Goldman Sachs 10,000 Small Business program • 2012 GE Capital Banking on Women program • 2011 Won the SCORE/Sam’s giveaway (2 companies per state were awarded this) I love being involved in the community. I help out by serving on committees and volunteering. I serve on the Granite Foundation Board and have held positions at Chamber West, NAWBO along with other organizations. I was a mentor (2016) for the Women of Worth foundation. I reside in South Jordan, Utah with my husband of 33 years and my 2 children.

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